Moov(er)Time 2026

AI and digital trust: how do you put ethics at the heart of business processes?

AI is reshaping how we search, buy and decide. Almost half of Italians already use it, but only one in three feels genuinely competent — technology is running ahead of awareness. As personalisation grows, so do the concerns around invasive profiling. For anyone building a business, the question is no longer what the law allows, but what earns trust over time.