Big ideas held back by bureaucracy, rules that arrive when the market has already moved on. We examine the delicate balance between public intervention and market dynamics — from bureaucratic brakes to incentives, all the way to taxes and aligning the ecosystem.
Around the table

Stefano da Empoli
Founder & President, I-Com (Institute for Competitiveness)
Stefano da Empoli is an Italian economist, professor of Political Economy at Roma Tre University and president of I-Com – the Institute for Competitiveness, an independent think tank he founded in 2005 with offices in Rome and Brussels. His research areas cover innovation, digital transformation, artificial intelligence, energy, and competitiveness policies.

Gabriele Ratti
CEO Moov · Host
CEO of Moov and host of Moov(er)Time, he guides each conversation toward the practical questions behind the headlines, keeping the focus on what changes for the people who actually move.
About this episode
Great ideas don't fail only in the lab — they stall in the paperwork. In this episode we dig into the friction between innovation and the rules meant to govern it, starting from a stubborn fact: in the digital world alone, hundreds of overlapping regulations pile up across European, national and local levels, often pulling in different directions.We unpack why simplification can paradoxically breed more complexity, when incentives correct a market failure and when they quietly create dependencies — from EV subsidies to company benefits.
We then turn to the people moving fastest: startups, who need speed to survive but collide with institutions built to move slowly. From the "28th European regime" to the cautious uptake of AI in Italian firms, the conversation asks how public action can support innovation instead of driving with the handbrake on.
Key themes
🔹 Why overlapping rules across European, national and local levels slow innovation — and why simplification can backfire
🔹 When incentives and taxation genuinely fix market failures, and when they create dependencies and distortions
🔹 The lessons of EV incentives: what happens when you back a technology before the ecosystem is ready
🔹 The speed gap between startups that must move fast and institutions built to move slowly
🔹 How AI can boost productivity in business — and why many Italian firms are still holding back
Full transcript
How much do bureaucracy and regulatory complexity affect digitalization and business competitiveness?
Bureaucracy and regulatory complexity are significant factors that slow down innovation, growth and competitiveness. The problem stems from the presence of many regulatory bodies acting on the same issues at different levels (European, national, local) and with different remits. Often the rules are not coordinated with one another, generating overlaps and divergent interpretations by the competent authorities. In the digital sector, for example, there are hundreds of relevant pieces of legislation that are not always consistent with each other, increasing uncertainty for businesses and citizens.
Why do attempts at regulatory simplification often fail to deliver the expected results?
Simplification can paradoxically increase complexity. Intervening in highly intricate regulatory systems requires delicate changes that risk upsetting existing balances. Moreover, beyond the complexity of the rules, there is the issue of regulatory stability: constantly changing the rules can increase uncertainty. If a reform only partially reduces complexity but worsens the predictability of the regulatory framework, the overall result can be negative.
Can businesses help one another overcome regulatory difficulties?
Yes. Collaboration between companies, partners and operators within the same ecosystem makes it possible to share experiences, avoid mistakes others have already faced and accelerate growth. This approach is particularly useful in heavily regulated sectors, where the knowledge accumulated by other players helps reduce learning times and costs.
Do incentives and taxation help the market or distort it?
Incentives and taxation should be used solely to correct market failures, that is, situations in which the market alone fails to achieve goals of collective interest. However, every public intervention also produces unintended effects that must be carefully assessed. Intervention is justified only if the benefits outweigh the costs and if the possible failures of public action prove less serious than the problems it aims to correct.
What risks do public incentives carry?
Incentives can generate unintended consequences, create dependencies and produce rents that are hard to eliminate. Moreover, they are often kept in place even when the original problem has changed or no longer exists. Since incentives are also a tool for building political consensus, removing them can become difficult despite their loss of effectiveness.
Is the electrification of the car fleet an example of an incentive that created distortions?
In some cases, yes. Incentives for electric cars were introduced when the market was not yet fully ready in terms of technology, infrastructure and culture. Subsequently, attempts were made to encourage uptake through tools such as company benefits, but these measures also generated operational difficulties and resistance from companies and users. Experience shows how incentivizing a technology before the ecosystem has matured can create inefficiencies.
What should the State do to support innovation without increasing bureaucracy?
Every new regulatory measure should be preceded by a rigorous assessment of its direct and indirect impacts. It would be necessary to verify both the existence of a genuine market failure and the effectiveness of the various available alternatives. In theory these tools already exist, but they are often applied in a formal rather than substantive way. Effective regulation requires technical expertise, analytical capacity and a long-term vision.
What are the main difficulties a startup encounters in dealing with institutions?
Startups face obstacles from the very outset. Basic operations such as renting an office, obtaining services, accessing credit or buying equipment are more difficult due to the absence of an established business track record. Furthermore, when accessing public funding instruments, the subsequent reporting phase often requires a considerable administrative burden that takes time and resources away from developing the business.
Is there a speed problem between startups and institutions?
Yes. Startups operate in markets that demand rapid decisions and a continuous capacity to adapt. Institutions, on the other hand, follow necessarily slower procedures, tied to processes of control, consultation and assessment. This creates a misalignment in pace that can slow down innovation.
Is it possible to build an effective ecosystem of dialogue between startups, institutions and policymakers?
Yes, and it is necessary. However, startups and institutions operate according to very different logics. Startups need speed to quickly turn innovative ideas into products and services. Institutions, by contrast, must guarantee decision-making processes that are considered, inclusive and compatible with the functioning of democracy. Effective dialogue requires both sides to understand the other's needs and constraints.
Why is speed so important for startups?
The ability to quickly turn an innovative idea into a product or service is one of the main sources of competitive advantage. For this reason, speed is an integral part of startups' operating model. Bureaucratic or regulatory delays can undermine their ability to compete in the market.
What role can the so-called "28th European regime" play for startups?
The aim is to simplify the creation and management of startups within the European Union, making it easier for them to grow across different national markets. A startup set up under this scheme could be recognized more easily in other member states. However, fundamental aspects such as taxation and labour remain largely a national competence, limiting the degree of harmonization that can be achieved.
Why do many Italian companies still invest little in artificial intelligence?
Adopting artificial intelligence requires skills, organizational change and a willingness to modify established processes. More flexible and digitalized companies tend to adopt it more quickly, while more structured organizations may face greater integration difficulties.
What benefits can artificial intelligence generate for businesses?
Artificial intelligence improves individual productivity through tasks such as document analysis, information synthesis, data management, decision support and the automation of repetitive processes. It can also be integrated directly into the services offered to customers, improving support, sales and the personalization of interactions.
How can artificial intelligence boost team productivity?
Its effectiveness depends on the ability to integrate the tools into workflows. It is not just about using chatbots, but about building processes in which the models support specific tasks. In software development, for example, AI can generate code, while developers focus on defining requirements, supervising and validating the result.
How can the adoption of artificial intelligence within companies be accelerated?
It helps to draw on the experience employees have already gained, share best practices and develop skills specific to each business function. Effective adoption requires ongoing training and a thorough understanding of the models' capabilities, treating them as operational tools integrated into work processes rather than simple standalone applications.
Are there models for improving dialogue between innovators and institutions?
One possible solution is the creation of permanent forums for dialogue between institutions, startups, research, universities, businesses and professionals. These roundtables should foster continuous dialogue, not limited to emergency situations, allowing public policies to be designed with greater awareness of the needs of the innovation ecosystem.