Grants

The Moov Group has secured funding under Smart&Start Italia, the incentive promoted by the Italian Ministry of Enterprise and Made in Italy and managed by Invitalia to support innovative startups. The subsidy, a zero-interest loan, will support the development of Moov's mobility model: not simply an alternative way of using a car, but a platform that orchestrates vehicles, services and technologies into a single integrated experience, more flexible than traditional ownership.

In Moov's vision, the mobility sector is undergoing a structural shift. Younger generations increasingly favour access to services over ownership of goods, and the car — perceived as a fixed cost poorly matched to actual usage — is no exception. The answer lies not in a single product, but in the ability to make the different components of mobility work together: from vehicle access to cost management, from ancillary services to the technology that holds them together. The model developed by the company thus aims to reduce the inefficiencies of traditional ownership, aligning costs with the vehicle's actual usage and transparently coordinating the entire user experience.

"The way people experience mobility is changing profoundly: the car remains central, but is increasingly less tied to ownership," says Gabriele Ratti, CEO and founder of Moov. "Our role is to bring together the many components of an ecosystem that is fragmented today, orchestrating them into a single, coherent service. The support of Smart&Start Italia allows us to accelerate this plan, developing solutions that make car usage more flexible and closer to users' real needs."

Thanks to this funding, Moov will be able to accelerate the development of its technology platform — the true orchestration engine of the ecosystem — and enhance the services that revolve around it, building a form of mobility that is ever simpler, more integrated, transparent and closer to people.